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BRANDING SERVICES
At Palm + Pine, we believe that your brand is more than just a logo. It's the heart and soul of your business, the story you tell, and the connection you make with your customers. Whether you're just starting out or looking for a fresh start, we're here to help you build a brand that stands out and wins hearts.
Why Branding Matters for a Business
Your brand should be an experience. It should tell your story, spark emotions, and build trust. We’re here to guide you in shaping a brand that stands out and sets the highest standard in your market.
We don’t believe in one-size-fits-all solutions. Instead, we take a deep dive into your business—your values, audience, and goals—to create a brand that truly represents you.
d edit me. It's easy.
Why do Small Businesses Choose Us?
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Expertise: We have a proven track record of helping businesses thrive in the digital world.
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Custom Solutions: Every business is unique, so we tailor our services to fit your specific needs.
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Passion: We are passionate about uncovering the true potential of your brand and helping you rise above the competition.
Our Branding Packages -
*All packages are custom-tailored to your individual needs
Brand Strategy Trail Map - Starting at $750
Get a clear, strategic roadmap to grow your brand with confidence. Perfect if you need a strong foundation before diving into design.
What's Included:
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Brand Strategy Discovery Session
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Brand Purpose
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Core Values
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Target Audience Profiling
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Competitive Landmarking and Unique Differentiator
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Brand Positioning Framework
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Design Direction
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Voice and Tone
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Core Messaging
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Photography Direction
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Content Strategy
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Primary logo
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Color palette
Brand strategy does not include design execution, which can be found in the following offering.
The Summit Branding Package:
Brand Identity & Web Design - Starting at $1,500
Take your brand to the next level with both strategy and design. This package gives you everything in the Brand Strategy Trail Map plus a full visual identity and website design.
Includes all of the above in the brand strategy trail map, plus —
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Primary and Secondary logos
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Brand Stylescape: A collection of brand assets combined to provide an overall visualization of your brand
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Brand patterns and/or custom illustrations
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Business Card Design
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Signage Design
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Hangtags / Product Label Design
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Instagram templates
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Guides and/or Booklets
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Website Design
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Brand Guideline booklet for creativity and consistency: Includes rules for usage of logos, typography and font styles, color palette, imagery, typography, pattern design, and all other aspects of your brand’s new identity.
Our Brand Strategy Approach
We utilize key frameworks to ensure your brand is strategically positioned for success:
Brand Positioning Framework
This helps us define your unique place in the market, setting you apart from competitors and maximizing your return on investment. It's all about highlighting what makes you you.
Brand Stylescape
This crucial step in the branding process creates a cohesive and impactful brand image. We'll define the visual elements that express your brand's feel and vision, including logos, typography, color schemes, imagery, textures, and more.
Our Simple & Effective Branding Process
Questionnaire
We'll send you a questionnaire to learn about your business, your goals, and your vision.
Strategy Call
We'll review your questionnaire and schedule a call to discuss our findings and get to know your brand better.
Brand Strategy Development (2-3 weeks)
We'll develop your unique brand strategy.
Presentation & Discussion
We'll present your Brand Strategy Trail Map and discuss how to bring it to life through design.
Design Phase (6-8 weeks)
If you choose to move forward with the design phase, we'll create your custom brand identity, including your logo, website, and other materials.
Branding Agency FAQs
What is a branding agency?
A branding agency helps companies build, expand, and maintain their brand at different stages of their business.
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What makes a high-quality branding agency?
A high-quality branding agency combines your goals with creativity, experience, strong market research, and customer insights to deliver business results.
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What are the benefits of branding services?
​Branding services help businesses establish a unique identity, attract customers, create market positioning, and build trust.
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How long do branding projects last?
Branding projects typically take two to four months, depending on the brand’s position, strategy, and pace of work.